Abstract

Malaysia has emerged as Asian dragon in context of overall economic development, where telecommunication sector is playing pivotal role. The main purpose of this paper is to review the state of innovation of the two top innovative telecommunication companies in Malaysia. With the attempt to explore and understand the innovation scenario of these two companies, the paper mainly sketches out the activities with regard to service offerings for the dynamic environment and customers. Thorough literature review has been conducted along with accruing information from the company‟s annual reports and website. The paper stands alone as comprehensive review of service innovation of the two most innovative companies. It is however, indeed for the companies to understand the diverse paths of service innovation, which may facilitate to attain competitive advantageous position.

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