IJBI

The International Journal of Business and Innovation (IJBI) is dedicated to publishing high-quality research that addresses contemporary challenges in business, management, and innovation. Our journal embraces a multidisciplinary approach, welcoming contributions from diverse fields including, but not limited to:

• · Entrepreneurship and Innovation
• · Digital Transformation and Information Systems
• · Financial Innovation
• · Innovation in Marketing
• · New Product Development
• · Sustainable Business Practices
• · Strategic Management
• · Financial Management and Decision-Making
• · Logistics and Supply Chain Management
• · Organizational Behaviour and Leadership
  
  

  We encourage research that bridges theoretical foundations with practical applications, offering actionable insights for academics, industry professionals, and policymakers.