Abstract

Halal is essential to the Muslims as it provides them sense of security through which whatever they use or consume is Syariah compliant. Throughout the years, interest in Halal products has increased tremendously among Muslim and even non-Muslims due to the growing awareness of Halal products are not exclusive to religion; and consumers around the world are increasingly demand for lawful or permissible, wholesomeness, high quality, safe and hygienic products. Hence, Halal concept and its qualities have gained global recognition and acceptance. Global Halal market is huge as it covers both Muslims and non-Muslims. Noticing this Halal market is a lucrative and potential opportunity for businesses to tap into, this paper provides an overview of Malaysia’s effort towards International Halal Hub and its SMEs Halal export performance. Few questions have been raised from the descriptive analysis, which need to be investigated in future research.

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