IJBI

Abstract
Fast food restaurants, due to its fast and quality services, attract consumers. But do all consumers have similar perception on services and quality related variables? This study examines the influence of marital status and age on product, price, service quality, environment and satisfaction on consumers patronizing fast food restaurants. The result shows that there is a significant difference in the perception of service quality of fast food restaurant between single and married consumers. In addition to that, customers from different age group have a significant difference in perception of satisfaction and price of the food bought from the fast food restaurant.